Product designer for founders. Strategy, design, and brand.

PRODUCT DESIGN FOR FOUNDERS. STRATEGY, DESIGN, BRAND.

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Co-founder, April 2025 - Present

Problem: Optimizing an MVP for first-time use. While we often get caught up in the happy path, it's important to keep the first-time use experience in mind. This is what ensures the habit loop even starts in the first place.

Problem: Optimizing an MVP for first-time use. While we often get caught up in the happy path, it's important to keep the first-time use experience in mind. This is what ensures the habit loop even starts in the first place.

The brief was simple: before we could sell anything, we needed people to come back. This is the first-time use flow - designed around a single question of whether two people would both post a status on day one.

First-time experience

First-time experience

The interface borrows from familiar mental models — social feeds, music players, status updates — so the learning curve is near zero. First-session engagement is [X mins average / X% complete onboarding]. When something feels natural, people actually use it.

First-time experience

First-time experience

We obsessed over time-to-value. The onboarding gets users to their first meaningful action in under [X taps / X seconds]. Every screen we cut from onboarding increased day-1 retention by [X%]. The goal: make the aha moment unavoidable."

First-time experience

First-time experience

The UI is designed to be scroll-stopping by default — because in 2025, if your product doesn't look good on social, you're leaving organic growth on the table. We've driven [100k+] impressions with zero paid spend, building our waitlist through build-in-public content and visual-first posts.

First-time experience

First-time experience

We obsessed over time-to-value. The onboarding gets users to their first meaningful action in under [X taps / X seconds]. Every screen we cut from onboarding increased day-1 retention by [X%]. The goal: make the aha moment unavoidable."

Main Character

co-founder, April 2025 - Present

Unique problem: How to improve day 3 retention.

The interface borrows from familiar mental models — social feeds, music players, status updates — so the learning curve is near zero. First-session engagement is [X mins average / X% complete onboarding]. When something feels natural, people actually use it.

We obsessed over time-to-value. The onboarding gets users to their first meaningful action in under [X taps / X seconds]. Every screen we cut from onboarding increased day-1 retention by [X%]. The goal: make the aha moment unavoidable."

The interface borrows from familiar mental models — social feeds, music players, status updates — so the learning curve is near zero. First-session engagement is [X mins average / X% complete onboarding]. When something feels natural, people actually use it.

TYLER ANDERSEN

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